What the FTC rental fee rulemaking means for small landlords
In 2026 the Federal Trade Commission opened a rulemaking aimed squarely at how rental housing fees are advertised and charged. The effort began when the FTC submitted a draft Advance Notice of Proposed Rulemaking on rental housing fees to the Office of Management and Budget for review on January 30, 2026, and it moved into the public phase when the notice was published in the Federal Register on March 12, 2026, opening a public comment period. The FTC framed the problem plainly. In announcing the action, FTC Chairman Andrew Ferguson said that Americans "have been unjustly squeezed of their hard-earned pay by hidden fees" and that "the American consumer deserves honesty and transparency in housing rental agreements."
For a self-managing landlord or a small property manager, this is not enterprise compliance news that only large operators need to track. The direction of the rule touches the everyday mechanics of how you list a unit, what you charge on top of rent, and how you collect payment. This article explains what the rulemaking is reaching toward, which fees are drawing scrutiny, and what a small operator running 1 to 100 units can do now to stay on the right side of where the rules are heading.
Note: This article is general education, not legal advice. Federal rulemaking is an evolving process, and fee rules also vary by state and municipality. Nothing here should be treated as a legal opinion about your specific listings, leases, or fee practices. Confirm your obligations with a qualified attorney licensed in your jurisdiction before changing how you advertise or charge fees.
What the rulemaking actually proposes
The core idea behind the rulemaking is total-price disclosure, sometimes described as an all-in pricing standard. The FTC has signaled that the most prominent price a prospective renter sees should reflect the real cost of renting the unit, not a stripped-down base rent that hides mandatory charges added later. In the Federal Register notice, the FTC stated that "failure to advertise the true total rent limits consumers' ability to make informed financial decisions." The concern is that a low advertised rent followed by a stack of required fees at signing distorts the renter's ability to compare units and distorts fair competition among housing providers.
An Advance Notice of Proposed Rulemaking is an early stage. It is a request for public comment, not a final rule, and it asks feasibility questions rather than imposing requirements. The published notice opened a 30-day window for the public to submit comments through regulations.gov. The FTC used the notice to ask how a total-rent disclosure should work in practice, including how to treat variable costs such as utilities and how to distinguish truly mandatory charges from optional ones. The practical takeaway for a small landlord is that a final rule, if one follows, is likely to push toward showing renters the full mandatory cost up front rather than revealing it piece by piece.
Which rental fees are drawing scrutiny
The rulemaking reaches across the full lease lifecycle, from application through move-out. The categories of fees that have drawn the most attention include the following.
- Application fees. One-time charges to apply for a unit, especially where the fee exceeds the actual cost of screening or where an applicant pays repeatedly with little transparency into what the fee covers.
- Convenience and processing fees on rent payments. Charges added when a renter pays rent, particularly surcharges applied to electronic payments that are not clearly disclosed before the renter commits to the payment.
- Mandatory recurring add-ons. Charges layered on top of base rent every month, such as amenity fees, technology or resident-portal fees, administrative fees, and mandatory service charges like valet trash. These draw scrutiny when they are effectively required but kept out of the advertised rent.
- Move-out and turnover charges. Fees assessed at the end of a tenancy, where the concern is disclosure and whether the charge reflects a real cost.
- Late fees and security deposit practices. The notice also touches how these are disclosed and applied, alongside the broader question of what belongs in the advertised total.
A recurring theme across these categories is the gap between a "base" rent and the true total. The FTC's recent enforcement history illustrates the point. The agency reached settlements with large national landlords, including Invitation Homes and Greystar, over practices that excluded mandatory monthly fees from advertised rent, with the Colorado Attorney General participating in the Greystar matter. Those cases signal the kind of conduct the rulemaking is meant to address at a broader level.
Who is backing the effort
The rulemaking has support beyond the FTC itself. On April 13, 2026, a bipartisan coalition of more than two dozen state attorneys general submitted a comment letter urging the Commission to require disclosure of the total cost of rental housing, including all mandatory fees, in advertisements and listings. The coalition also urged the FTC to prohibit unfair or deceptive rental fee practices and fees for services a landlord is legally required to provide. Their argument was that undisclosed mandatory fees let operators advertise artificially low base rents while concealing the true cost, which harms both renters and honest competitors.
The industry response has been more measured. The National Apartment Association has said that transparency is fundamental to how housing providers operate and that many already communicate costs throughout the leasing process, while arguing that providers need flexibility to set policies that fit their own business structures. For a small landlord, the signal in both positions is the same. Transparency about the full cost of renting is becoming the expected baseline, whatever the final rule ultimately requires.
What a small landlord can do now
You do not need to wait for a final rule to align with where this is heading. A few practical habits reduce your exposure and, separately, tend to build trust with renters.
- Advertise the real total. If a unit carries mandatory monthly charges on top of base rent, state the full monthly cost in the listing rather than burying add-ons for later. A renter who sees the true number up front cannot later claim they were misled.
- Disclose payment surcharges before the renter commits. If a renter is charged extra to pay a certain way, show that charge clearly before they confirm the payment, not after.
- Keep application fees tied to real costs. Charge what screening actually costs, disclose what the fee covers, and keep records.
- Write fees into the lease clearly. Mandatory add-ons, late fees, and deposit terms should be spelled out, and late fee amounts should comply with your state and local limits.
- Avoid billing systems that quietly add fees. Payment tools that tack transaction fees onto rent collection push you in the opposite direction from where the rule is heading. Collection that does not add fees keeps your total honest by default.
That last point is where the mechanics of your rent collection start to matter. A platform that charges you or your renter a fee to move rent by bank transfer is quietly inflating the cost of tenancy, which is precisely the kind of hidden charge the rulemaking is aimed at. A platform that does not add such fees keeps your advertised total and your collected total the same.
Frequently asked questions
Is the FTC rental junk fees rule in effect yet?
No. As of 2026 the FTC has opened an Advance Notice of Proposed Rulemaking, which is an early stage that gathers public comment. The notice was published in the Federal Register on March 12, 2026, with a 30-day comment period. A final rule, if one follows, would come later after the FTC reviews comments and issues a proposed rule.
What rental fees does the FTC rulemaking target?
The rulemaking looks at fees across the lease lifecycle, including application fees, convenience or processing fees on rent payments, mandatory recurring add-ons such as amenity, technology, and administrative fees, move-out charges, late fees, and security deposit practices. The central concern is fees that are effectively required but kept out of the advertised rent.
What is all-in or total-price rent disclosure?
Total-price disclosure means the most prominent price a renter sees reflects the full mandatory cost of renting the unit, not a base rent with required fees added later. The FTC has signaled that advertised rent should reflect the true total so renters can compare units and make informed decisions.
Do small landlords have to follow the FTC rental fee rules?
Any final FTC rule on unfair or deceptive practices would generally apply broadly, not only to large operators, and many states already have their own fee disclosure laws. A self-managing landlord or small property manager should treat total-cost transparency as the expected baseline rather than assume the rules apply only to national companies. Confirm your specific obligations with a qualified attorney in your jurisdiction.
How can a landlord avoid charging junk fees on rent collection?
Use rent collection that does not add transaction fees to bank payments, disclose any card or convenience surcharge clearly before the renter confirms, and advertise the true total monthly cost including any mandatory add-ons. Keeping collection fee-free by default means your advertised rent and your collected rent stay the same number.
What to do next
The real operational problem the rulemaking surfaces is a gap between what a renter is told a unit costs and what they actually pay. That gap can open up in two places for a small landlord: in how you advertise a unit and its mandatory charges, and in the fees a payment system quietly adds when rent moves. Closing that gap is about keeping your numbers honest end to end, so the total a renter sees is the total they pay.
Shuk is built for self-managing landlords and small property managers running 1 to 100 units, and several of its capabilities help you keep rent collection transparent. Rent collection through Shuk carries zero ACH transaction fees for both landlords and renters, so moving rent by bank transfer does not inflate the cost of tenancy. When a renter chooses to pay by card instead, the convenience fee is shown before they confirm the payment, so nothing is added silently after the fact. Shuk's own pricing is published as a five-band public rate card on shukrentals.com/pricing with no setup fees and no contract, which is the same transparency the rule is asking landlords to extend to renters. Note that Shuk is fee-transparent rent collection software, not a legal or compliance product, and it does not generate fee disclosures or track regulatory deadlines for you.
At as low as $2.00 per unit per month, billed annually with no setup fees and no contract, and with White Glove Onboarding included at no additional cost, Shuk makes fee-transparent rent collection feasible for landlords and property managers running 1 to 100 units.
Book a demo at shukrentals.com/book-a-demo to see how zero ACH transaction fee rent collection and transparent published pricing work together so the total a renter pays matches the total you advertise.







