Rentec Direct is a long-standing ledger-first PM platform built around accounting depth and QuickBooks sync. Shuk is a modern, mobile-first platform built around predictive intelligence and tenant accountability. This page covers where they overlap, where they differ, and how to choose.
The 30-second view on which platform fits which landlord.
You run a 20+ unit portfolio with a focus on disciplined accounting, QuickBooks integration, and long-term operational stability.
You want predictive intelligence about renewals, mobile-first UX, and a platform built around tenant accountability.
Rentec Direct is a long-standing ledger-first platform with deep accounting and unlimited phone support. Shuk's edge isn't price (Rentec scales competitively above 12 units), it's modern UX, mobile-first design, and predictive renewal intelligence Rentec doesn't have. If you want a platform built around tenant accountability and vacancy prevention, Shuk fits.
Pricing, fees, features, and the things landlords ask about most.
Product features that exist on Shuk's platform today and have no equivalent on Avail.
Send us your units and details and we will set everything up for you.
We help set up rent collection and guide you through how to confidently use Shuk.
We guide renters through onboarding and make sure your portfolio is fully activated.

Landlord pricing, tenant fees, and included features across both platforms.
Rentec's landlord tier
Scales per unit above the base. 14-day free trial. No setup fees, no tenant ACH fees.
Rentec's PM tier
Adds trust accounting and owner management features. Same per-unit scaling structure.
All-in flat pricing
No setup fees, volume discount at 5+ units.
Our founding team includes landlords with 15+ years of experience managing their own properties. Shuk was built to solve the problems we lived every day.
Find answers to common questions about our products and services
How does Shuk help me reduce vacancies and improve lease renewals?
What happens if a tenant doesn’t renew—how does Shuk help?
Can I see how Shuk works before committing?
Are there fees for ACH (bank) payments via Shuk?
What does Shuk cost?
How quickly can I set up my properties on Shuk?
Is Shuk secure for processing rent payments?
What landlords typically ask when comparing Shuk to this platform.
Rentec's family-owned, debt-free track record is real and worth respecting. The question for your portfolio: is your operating constraint ledger discipline (where Rentec built its reputation) or vacancy prevention and tenant accountability (where Shuk's predictive intelligence and two-way reviews matter more)? If your CPA insists on QuickBooks sync and trust accounting depth, Rentec earns its place. If you're losing more to vacancies and tenant friction than to bookkeeping, Shuk's design choices pay back differently.
Not natively yet. Rentec's QuickBooks integration is a real advantage for landlords whose accountants live in QuickBooks. Shuk's Financial Reporting and Expense Management cover the operational P&L use case with Schedule E categorization and exportable reports, and a direct QuickBooks integration is on the roadmap. If QuickBooks sync is the deciding factor, Rentec wins that line item today.
Below 12 units, yes. At 1 to 12 units Shuk's $5 per unit flat beats Rentec's $55 to $65 monthly minimum. Above 12 units, Rentec's per-unit scaling becomes competitive with Shuk, and at 100+ units Rentec can be materially cheaper. Pricing isn't the wedge for Shuk above 12 units. The wedge is modern UX, mobile experience, and the predictive intelligence Rentec doesn't have.
Rentec is web-first with a basic mobile app. Shuk was built mobile-first with native iOS and Android apps for both landlords and tenants. The experience difference matters most for landlords who manage on the go and tenants who pay rent, submit maintenance requests, and message you from their phones. If your tenants are mostly on mobile (most are), this is a daily friction difference.
Rentec PM has trust accounting and 1099 e-filing built in for third-party PM companies. Shuk's multi-user and owner-facing capabilities are rolling out this week, with continued expansion through 2026. If you need state-compliant trust accounting today for managing third-party owner funds, Rentec PM is the more proven option. If you're tracking your own portfolio's books or running a small PM team, Shuk's reporting covers the use case and the PM-specific layer is shipping now.
Shuk's onboarding team migrates your properties, tenants, leases, and historical payment records. Most setups are live in less than a week. You can run both platforms in parallel during the transition month so no rent cycle is interrupted. Bookkeeping data exports cleanly, and tenants get a Shuk invite with the same login pattern they're used to.
Book a free 20-minute call with Oliver. He's managed rentals for 15 years. Whatever you're dealing with, he's probably dealt with it too.

We'll handle the migration. You'll be set up in less than a week.